Should i shake your hand ?
It’s official that this year Sibcon will be hosted online instead of exhibition Center , while it’s not surprising since Singapore have travel restriction and the safety distancing rule , it doesn’t make sense to have few hundreds people sit in a hall together.
Yet how will this time gonna be different ? From a trader perspective , the purposes for Sibcon mainly serve as new client discovery , crm ( aka lunch/ dinner on company Budget ), branding ( sponsorship and speaking engagement .)
For new client discovery , it’s easier to see a person and start a conersation . Yet when doing online pretty sure every suppliers and Traders are rushing to the same ownerto give sales pitch , in that sense although potential client is easier to locate but it might be hard to grab their attention when you are a complete stranger.
For client relationship management , lunch and dinner is one of the most important event to have a deep talk with the overseas client . Yet for big company who focus mainly on that area , online might be not very interesting. Imagine you are one of the biggest supplier , more or less you already in touch with almost every trader / clients which you will encounter. Why you want to pay extra to meet them on a chat room instead of Skype.
For marketing purpose I personally think this will be a breakthrough. although title , tea sponsor is still going strong but we all know the real meat is online now. It’s would be a good opportunity for company to try on putting the main budget online , and for people communicate on a messenger or chat room format , the eyeball on your logo/ company will definitely increase much more than on the backdrop on the exhibition hall.
Until next time
<This is a personal blog. Any views or opinions represented in this blog are personal and belong solely to the blog owner and do not represent those of people, institutions or organizations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated. Any views or opinions are not intended to malign any religion, ethnic group, club, organization, company, or individual.
All content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. >
